Invest in Your Competitive Edge With Our Automotive Consulting Services
The data is clear. Vehicle buyers desire a consumer-centric experience that begins with a digital-first shopping journey and demonstrates that automotive brands truly understand their needs. From the initial interaction on a mobile device to post-purchase engagement, the opportunities to build lasting and meaningful relationships are abundant.
Automotive Industry Expertise Matters
With expertise spanning the entire automotive value chain, we empower industry leaders to optimize operations, increase efficiency, and create exceptional experiences for vehicle owners and passengers worldwide. Our work with over 150 organizations drives innovation and excellence across diverse areas, including:
7 of the Top 10 OEMs Trust Us
Our industry and technology consulting experts partner with the leading automotive companies, helping them stay ahead in an evolving mobility ecosystem. We analyze trends and disruptors, identify challenges, and keep a pulse on shifting consumer expectations. We provide automotive consulting services that chart an ambitious-yet-practical path forward, executed with precision and speed.
World-Class Solutions and Capabilities for the Automotive Industry
Connected Data and Solutions Architecture | GenAI-Powered Features | OEM, EV, and Mobility Digital Transformations | Telematics
Shopping Tools and AI Virtual Assistants | Virtual and Offline Showroom Integration | Direct to Consumer | Order Management | Product Launch and Go-To-Market Execution
Deep Loyalty Programs | Customer Lifetime Value | Captive Finance | Parts and Accessories | In-Vehicle Subscriptions
Portals | Adaptation for EV | Process Automation | Sales and Service Integration | Mobility in Sales and Service | Customer Relationship Management
Journey Science and CX | Omnichannel Customer Engagement | Targeting and Personalization
Rerouting | Supply Chain Control Tower | Remote Service Billing, Repair, and Maintenance | Process Improvement and Automation
Consumers Expect More From Automakers and Dealers
We surveyed more than 1,000 vehicle owners to learn about their preferences and experiences when purchasing a new vehicle, focusing on the differences between electric vehicle (EV) owners and those who drive gas-powered vehicles – also known as internal combustion engine (ICE) vehicles – or hybrids. The results indicate that non-EV owners are more dissatisfied and expect more from automotive dealers and manufacturers.
Success Story
A New Shopping Experience Fueled by AI
Our client wanted to overhaul its website and take the B2C customer experience to the next level by incorporating an artificial intelligence (AI) chatbot. The ultimate goal was to drive consumers to the dealer showroom, but the company realized there was no clear path to navigate the journey. We established a clear roadmap that identified realistic use cases, helped navigate the complex landscape of AI vendors and capabilities, and ultimately design and build this new experience.
Our Passion for Automotive Meets Your Drive for Innovation
Perficient has launched a program to partner with collegiate teams that design, build, and race vehicles for Formula SAE across the nation and around the globe. Our passion for automotive innovation drove us to support these young minds who are the next generation of automotive leaders.
Meet An Expert
Justin Huckins
Justin is a Director of Digital Strategy and Innovation at Perficient with a focus on mar-tech, automotive, loyalty and overall digital strategy. He helps organizations gain insights, understand industry trends, build trust with customers, and utilize their technology stacks to establish digital products that achieve optimum business value and grow revenue. He has worked in consulting for over 10 years supporting customers across multiple industries including automotive, manufacturing, insurance, retail, healthcare and financial services.
Get in Touch with Our Experts
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