content and commerce
Selecting Supportive Technology to Drive Your Commerce Strategy
Last, but certainly not least, your technology stack is imperative when it comes to supporting and driving a true content and commerce initiative in your organization. Platforms including order management systems (OMS), product information management (PIM), content management systems (CMS), and others are essential to providing a streamlined and seamless customer experience for each individual.
In this session, you’ll learn:
- About the four pillars of commerce
- How these systems support content and commerce
- Evolution of the best-in-class technology