The Importance of Strategy in Content and Commerce 

Many organizations focus on the technology they need as the digital transformation business case. While this is an important decision, it’s certainly not the only one. Developing a strategy that aligns best with your business objective and customer needs is crucial, especially applying to content and commerce.

In this episode you’ll learn more about:

• The difference between strategy and execution
• How strategy applies to content and commerce
• Good customer experience starts with a good employee experience