The Key Organizational Considerations of Content and Commerce

For your business to begin a commerce and content initiative, you’ll need to ask yourself, “What does it really take to accomplish content and commerce?” And a major piece in the success of content and commerce is the organizational maturity and ability to deliver internally on your business goals and objectives while understanding and meeting the customer’s needs, wants, and expectations with this initiative.

Looking inward to understand if your business capabilities and content can meet the needs of the customer, deliver on your vision, and create successful results for your business is key in this organizational effort in the long run.

In this session, you’ll learn:

• If and how this approach supports your current go-to-market strategy
• The importance of focusing on your customer needs and wants
• What capabilities and technologies are needed for this initiative