Realizing Active Customer Engagement Through Experience-Driven Commerce

Finding new ways to stand out amongst your competition can be difficult. To remain relevant in the eyes of both prospective and existing customers, it’s crucial to stay in tune with current and emerging trends, strengthen customer engagements through personalized experiences, and continuously transform and evolve.

In this session, you’ll hear from Perficient experts on the key capabilities, technologies, and considerations for taking an experience-driven commerce approach to convert customers at the consideration and engagement stages of their buying journey. You’ll learn:

• How to engage with customers on their terms via innovative digital and “phygital” experiences
• Why engagement is the brand experience
• The importance and convergence of customer needs and digital responsibility