Why an Omni-CX Approach Is Leading the Medical Device Market

Medical device brands that are not speaking directly to audiences across digital and non-digital environments are falling behind. Innovative startups and traditional D2C brands are leading the way, and customer expectations are growing to match the types of experiences that they value both inside and outside of healthcare.

With the explosion of consumer-grade medical devices, brands need to focus on relationship building and deep segmentation to stand out.

Healthcare consumers actively seek product information, education, and streamlined experiences for ordering products, finding care, and supporting their health or the health of their loved ones. Engaging the entire ecosystem — from providers and payers to channel sales and end users — with the experiences they want at the time that they need them leverages intersections and influencers to create value and build loyalty. 

Whether the product is prescription-only, for surgical purposes, OTC, or hybrid, an omni-CX approach helps medical device brands drive greater engagement across the individual journeys each segment travels.