Leading Beverage Company
Refreshing the Customer Experience with Salesforce Integration Cloud
Our client is an American multinational beverage corporation and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.
Thirsty for Information
Our client was using a central legacy database to store product, brand, and organizational information for the entire company. The laborious process to retrieve the data made it inaccessible to the cloud and other applications like Salesforce, Google Cloud Platform, and Amazon Web Services.
The company wanted to expose the data to improve the customer experience and enable real-time analytics during the customer journey.
Popping the Lid on Key Data
We created an integration platform to allow this information to be accessed by other applications. The platform leveraged Salesforce Integration Cloud to expose data from the legacy database and Amazon SNS/SQS as the messaging system to integrate that data with the cloud.
We also created easily accessible web services and APIs so the data records can be retrieved dynamically by integrated applications. As a result, records are instantly available in Salesforce and synced daily.
The new data accessibility allows our client to enhance the customer experience and accelerate the sales cycle.
Results
Drinking in the Success
To date, more than 100,000 brand, product, and organizational records have been migrated to Salesforce with continuous updates. The records can now be accessed easily in the cloud from anywhere in the world, making data available in real time when it’s needed.
This new data accessibility allows our client to enhance the customer experience and accelerate the sales cycle.
