Leading Health System
Optimizing a Paid Search Strategy to Increase Audience Outreach
Challenge + Opportunity
Our client experienced a decrease in impression share across all its digital campaigns after Google made changes to keyword match types and automated bidding.
Solution Highlights
We assessed its paid search campaigns and developed a plan to improve impressions by strategically bidding for higher converting keywords aligned to its business goals.
Key Benefits
By eliminating underperforming keywords and targeting key audiences, we increased our client’s paid search campaigns’ impression share year-over-year by 42%.
